Studio
A men's label from Tbilisi that makes fewer, better things.
61SEC started because getting dressed should not be a decision. Build a wardrobe out of pieces that already work together, and the whole thing takes about a minute.
The name
Sixty-one seconds — one more than you think you have. It is the time between waking up and walking out, and the window we design for.
Everything in the range is built to be picked up without thinking: neutral, weighted, cut to sit next to whatever else is in the drawer.
How we make
Fabric is sourced from mills in Portugal and Turkey. Sampling and fitting happen in the studio, on real bodies, across four sizes, before anything is cut at scale.
Production runs are deliberately small. When a run sells through we either remake it properly or we let it go.
Where to find us
Kiacheli St, Vera, Tbilisi 0108, Georgia.
Weekdays 11:00–19:00. Studio pickup available at checkout.